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Entrepreneur Billy McFarland Has Opened The Luxury Door For Millennials And They Are Lining Up In Cities Across The Country
The Millennial generation is lso called the Gen Y generation. That generation includes people born between 1980 and 2000. Millennials represent the largest section of the American population. There are more than 93 million Millennials in the U.S., and that group has more than $200 billion worth of purchasing power. That’s why corporations are trying to attract Millennials as clients and customers.
But breaking into the Millennial world isn’t easy. In order to break in, you have to be in already. One New York entrepreneur is well aware of that. Billy McFarland, the 24-year-old founder of Spling, the online ad platform, has what it takes to crack the shell that exists around Millennial spending.
McFarland started Spling when he was 20, so he’s been immersed in the Millennial marketing for four years. Spling attracts Millennials, and it also attracts companies that want to do business with Millennials.
According to Bloomberg, Billy McFarland is one of those people that can’t rest on what he did yesterday. He decided to start an online social platform that offered members luxury perks, and a black metal membership card that resembled an American Express credit card. For $250 a year, members can get reserved seats at sporting events, trendy restaurants, and a pass into some of the hottest nightclubs in New York City.
Members can also attend functions at McFarlnad’s West Village townhouse. McFarland hosts art exhibits, dinners, cocktail parties, and other events at his townhouse. Members can also just have a few drinks and network at the Magnises townhouse.
In less than three years, Magnises has grown from a two-city concept to a four city social adventure. McFarland plans to open four more cities in 2017. The key to McFarland success is his willingness to offer Millennials luxury at rock bottom prices.
McFarland can do that because he has developed partnerships with some heavy duty corporations. Companies like Tesla and Johnny Walker want a large piece of the Millennial business, and they are willing to offer special deals to get that business. McFarland likes to say that the Magnises community is what drives the value, and he’s right about that.