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Pokemon GO: Can This Mobile Game Help Small Business Owners?

It’s been 20 years since a team of Japanese game designers came up with the Pokemon fictional universe, which was born out of a Nintendo Game Boy portable video game system. Since then, Pokemon has grown into a lucrative industry that has captivated the minds and wallets of enthusiasts around the world.

Although each Pokemon video game released since 1996 has become very popular, its latest version has been making headlines due to its potential impact on brick-and-mortar retail shops.

Pokemon GO is an augmented reality game that calls on players to find fictional creatures with their smartphones. Essentially, Pokemon GO turns the real world into hunting grounds for strange monsters that can be collected, traded, nurtured, and trained for battle. Pokemon GO monsters can be found just about anywhere; however, they can only battle at Pokemon Gyms, which are mostly local businesses and public landmarks.

Aside from Pokemon Gyms, local businesses and public places also serve as PokeStops, where players can collect items that are useful for nurturing their digital monsters.

At a time when owners of small brick-and-mortar businesses are concerned about how e-commerce and mobile apps keep customers home and away from stores, Pokemon GO could boost foot traffic, increase sales and generate interest.

According to a recent article published by Forbes magazine, a trendy boutique and a museum in Arkansas are welcoming Pokemon GO players to their establishments with signs and blog posts. Business owners whose stores are PokeStops and Pokemon Gyms should take advantage of this opportunity by offering discounts and special offers to players.