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The Man Behind the Success of Eucatex S.A.


The name Flávio Maluf is synonymous with Eucatex, a leading player in the Brazilian construction industry. Flávio was born on December 2, 1961, in Sao Paulo, Brazil. He trained as a Mechanical Engineer at Fundaçáo Armando Álvares Penteado (FAAP). He then went abroad, spending a year there working and studying business at New York University.


Flávio Maluf has worked with Eucatex Group since 1987. He started in the trade sector and then moved to the industrial section. It is while in the industrial division that his talents stood out, as the company began to post impressive results. Flávio was appointed President of the group in 1997 and quickly embarked on a modernization process.


Eucatex was founded in 1951. It was the first Brazilian company to make environmentally and acoustically friendly construction materials. Eucatex uses eucalyptus as a raw material for most of its products, which include hardboard, panels and related products. It has factories in Salto and Botucatu. The products are popular with the Brazilian furniture and construction industry.


Flávio Maluf brought a culture of perfection and success into Eucatex. He realized that for the company to stay afloat, it needed to get creative. Recently, the Salto plant was expanded to include a wood recycling line and an HDF panel line. The wood recycling line, the first in South America, provides recycled materials for use in production. Wood recycling benefits the environment, as the wood waste no longer finds its way to local landfills.


Because of Flávio’s forward thinking and innovative ideas, Eucatex has increased the diversity of its product line. It now produces high-tech panels with high mechanical resistance for floors, doors and wall partitions. Eucatex has also diversified into varnishes and paints.


Flávio Maluf is currently the Vice President of the Board, Chief Executive Officer and Chairman of the Board of Executive Officers of Eucatex S.A. Under his leadership, the company has maintained the tradition of the brand. The company has also embraced technological development, which has led to improved product quality.


Flávio Maluf is the man behind the success of Eucatex in recent years. Thanks to him, Eucatex is now a company to watch. Flavio has also been giving up some helpful information himself too.  Including providing facts about where Brazil’s economy is headed, and according to Flavio the future is bright.