Doe Deere is the founder of the wildly popular, vegan and cruelty free, make-up company called Lime Crime. The company is known for their bold colors and looks and have quickly become a cult favorite in the industry. Doe Deere and her company Lime Crime launched a new cosmetic line within their company called “Feelunique x Lime Crime.”
As for being referred to as a cult favorite, Doe Deere says that is quite the compliment because it means that her brand is unique, different and provides customers with a product that nobody else in the industry can.
Even though she is a successful entrepreneur, Deere admits that it hasn’t been easy, she, as well as Lime Crime, have had their fair share of bumps along the road. What is critical as an entrepreneur however, is that they have learned from those mistakes and have made Lime Crime better than it was. The company will likely encounter more bumps in their journey, but, will continue to learn and grow from them. Not only has she learned from her mistakes, but she encourages others to do the same. Further, she gives new entrepreneurs the advice to look for gaps in the market they are trying to enter and always look ahead and think about the next innovation will be.
Doe Deere prides herself on the quality of her make-up line. One noteworthy aspect of this make-up is that it is budge proof; where it is up, it stays. She works with a team of people who work tirelessly to ensure the make is of the best quality. If they wouldn’t purchase the product themselves, they don’t produce it at all. Doe Deere’s goal is to create a story with every make-up palette that she creates. Generally speaking, her palettes are geared toward a specific look with coordinating colors that can easily be worn together.
Not only is the quality of her make-up important, but so is the packaging that it comes in. The packaging is critical because it gives a first impression as to what the quality of the product will be. If the packaging is terrible, people will assume that the product is also terrible. Lime Crime creates beautiful, quality packaging so that people immediately know that are receiving a beautiful, quality product. Learn more: https://www.savoirflair.com/beauty/288147/doe-deere-morning-routine
Doe Deere was born in Russia and raised in New York City. For as long as she can remember she was drawn to loud and colorful things; things that stood out. She launched Lime Crime just before Halloween in 2008 with the goal of creating colorful, bold, and quality make-up that was nearly impossible to find within the industry at the time. Her main source of inspiration are the unicorns; those people who have a desire to stand out, be different and shine.